Samsung is truly a
market leader in Indian smartphone segment. To maintain its status in India,
The Samsung India Electronics is fully engrossed to bring new mobile launches
along with cutting-edge technology and innovative features. The main purpose
behind bringing more mobiles in India is because Samsung want to expand its
market in this region.
While giving a statement in Kolkata, Mr. Manu Sharma – the VP of Product Marketing at Samsung India said "We continue to focus on all the segments of mobile phones with different price points and value proposition. Innovation is important and understanding of the innovation is immense. As leader of the market, we will continue to launch new products with innovative features.”
At present, Samsung is enjoying
48.3% market share in India; however last year in January, the share was around
35%. So, this hike in market share shows 10% clear increase in mobile sales of
Samsung in India. Thus, by bringing more models in this country, Samsung India
hopes to make more impressive presence among Indian consumers.
Present
Marketing Condition Of Samsung India:
As far as 4G market is concerned,
Samsung enjoys more than 60% market share. Therefore, Samsung is dominating
around every mobile phone segment include featured and smart phones at varied
budget points. In featured mobiles, Samsung has 30% market share. In addition
to design centre based out in Noida, Samsung India has another R&D lab in
Bengaluru and Noida. From these labs, the company becomes capable to bring new
domestic as well as international products in the country.
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